Brand concept

"Knittng on All Clothes"
Started from 2021FW with the brand concept. Using knit materials for most of the clothes, we propose a collection that expresses the historical style of old times, vintage wear, music, and clothes with a unique mood inspired by everyday events in a modern style.


"Knittng on All Clothes"
Start from 2021 FW as the brand concept. AlmostHistoric style and wind of the old age using knit materials in any clothingI was inspired from the project worry, music, and my own eventsProvide a collection that expresses a unique mood expressed in a contemporary stylePride.


Designer / Yosuke Shimomura

After graduating from the Knit Design Department of Bunka Fashion College, he was in charge of product planning assistant at Sawada Co., Ltd., a trading company specializing in knit yarn. After that, he engaged in sales and EC at Cube Co., LTD. (Mark & ​​Lona) Anne Apparel Maker. 2021 Announcement of the First Collection of Men's Brand "Lufon" in the Fall and Winter.


Culture Doctor After Gakuin Knit Design Department, he is in charge of product planning assistant at Sawada Co., Ltd., a specialist in knitted thread. Then he is engaged in sales and EC at the Aparel Maker Corporation Cube (Mark & ​​Lona). 2021 Announced first collection of men's brand "lufon" in the fall and winter.